Uber has come under a lot of criticism lately for many reasons.  The latest, charging surge prices during a hostage crisis in Sydney.  Either way, I appreciate what Uber does to provide me a safe ride on demand.  I wish that consumer expectations hadn’t changed so much that whenever events like this occur, people crush the service for perceived inadequacies.  Surge pricing is merely an algorithm, and algorithms can’t respond to disaster scenarios (…yet).  I think people need to be a bit more realistic regarding their ability to account for these types of events.  An expensive ride is better than no ride at all.

Til Next Time,


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