Double Spacing

Isn’t this a thing? Didn’t I learn this as the “right” way to do things growing up? Do I need to change my ways? Is this a New Year’s Resolution I should have made?

Seriously, though, my mind has been blown recently with some of the people that vehemently disagree with double spacing (i.e. the typing form whereby every period that ends a sentence is immediately followed by two spaces rather than one prior to beginning the next sentence). I’ve been doing it forever and it hasn’t seemed to sting for anyone until recently. From what I gather, some literary powers-that-be decided the single space is proper and that those antiquated ways I used to type (you know, when computers first came out – admittedly long after typewriters may or may not have had anything to do with single vs double spacing folklore) are now a distant memory? And that I’m probably killing more trees and blah-blah about the waste-of-space that is my electronically-documented babble?

I’m so confused. I’m worried my whole life has been a lie up until this point. Either way, you’ll be happy to know that I single-spaced this narrative just for you… Heathens.

Til Next Time,

Michael

Future of Digital Media in 2015

Yesterday, TechCrunch ran a guest post from a respected executive in the business development/accelerator space (Peter Csathy)  on the future of digital media in 2015. I thought it was largely a great piece, and I wanted to add a few of my own opinions and predictions on the topic which I think will coincide with the intent of his piece:

  • In-App Ads will increase dramatically, as mobile manufacturer’s learn ways to better dupe consumers into driving CTR
  • Investments in massive digital ad platforms (e.g. Facebook) will decrease slightly as people start to see normalizing success rates
  • Return on Investment will become increasingly difficult to track as the overall digital ad landscape gets muddled
  • “Digital Local” will become a major component in the media landscape, whether it’s location based targeting or just-in-time digital media in major urban/commercial thoroughfares (e.g. outdoor malls)

Til Next Time,

Michael

Happy New Year!

Happy New Year 2015

Wishing you and yours a happy and prosperous new year!  May this year present you much success, fulfillment, and good health. Cheers to 2015!

Til Next Time,

Michael